The LA Times reports that the Trojans have priority of use over the ‘SC’ logo, now that

the administrative tribunal of the U.S. Patent and Trademark Office has ruled that the local USC has priority of use when it comes to the “SC” logo, including the interlocking version.

The battle between the USCs has been quietly raging since 2002, when USC challenged South Carolina’s application to federally register a version of the “SC” trademark for use on clothing and baseball uniforms. South Carolina fired back with a counterclaim to cancel USC’s federal trademark registration for its interlocking “SC” logo.

We would’ve called South Carolina “the other USC” regardless, but it’s still nice to have some legal backing.

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